Converting the people you meet in social networks into paying customers requires that you engage them and become an active contributing member of the community. You bring your expert knowledge to the table and become perceived as an expert in your field and people will pay to take advantage of what you know. Preplan your social media activities so your name comes up on a regular basis. By doing this, people will become confident you will be around to provide ongoing help and assistance.
And make certain all of your contributions are professionally structured and well put together. Make sure your material is clean, clear, crisp and of the highest possible quality. Never, ever post any silly images, links to your personal eclectic music tastes or material which may damage your online persona, even if you think you’re doing this privately.
Make sure everything you put online is professional and projects a positive impression for you and your business.